There are moments in business that go far beyond the daily routine, moments that remind you exactly why you do what you do. For Lisa, owner of Woofie's of Palm Beach-Jupiter, one of those moments came when a phone call led her to the set of a Military Makeover episode featuring the Dawson family. What happened that day became one of the most meaningful experiences of her career.
An easy yes: showing up for the Dawson family
When the opportunity arose to participate in the Military Makeover episode honoring Matthew Dawson and his family, Lisa didn't hesitate. "How do we get involved!" was her immediate reaction, no deliberation required. The answer was rooted in something deeply personal.
Lisa's father served as a Captain in the U.S. Army during Vietnam and earned the Purple Heart. He raised three daughters who carry a profound appreciation for everyone who has worn a uniform and sacrificed for this country. For Lisa, being there for a veteran family isn't an obligation. It's an honor.
Serving military families through Woofie's
Supporting the military community isn't something Lisa saves for special occasions. Through Woofie's of Palm Beach-Jupiter, she and her team look for every opportunity to work with veteran families, whether that's one-on-one care for a military household's beloved pet or lending a hand at charity events that give back to those who served.
"Any chance we get to work with a veteran family, either one on one, or as part of a charity, we jump on it," Lisa says. It's a commitment that runs in her blood and shows up in how her business operates every single day.
A moment that stopped time
During the filming of the Military Makeover episode, Lisa found herself surrounded by people who each carried a unique piece of her heart. On set that day was Matthew Dawson, the veteran the episode honored. Mike, Woofie's very first veteran franchisee. And Lisa's own father.
"Having my eyes on Matthew, Mike, our first veteran franchisee, and my own father who joined us on set, thinking about how special it is that they are back with their families, and I have them all as a part of my life." It was a moment she'll carry with her for years to come.
What makes being a Woofie's owner special
Ask Lisa what she loves most about owning Woofie's of Palm Beach-Jupiter, and her answer is immediate: the community. Pet care, she'll tell you, is one of those rare industries that brings people together, and she feels it every single day.
"Contributing in a pet-friendly industry that enhances community spirit, that's what I love," she says. "The best part of my day is walking or playing with one of our furry clients."
What Woofie's can do for your family
For families in Jupiter and the greater Palm Beach area, Woofie's isn't just a pet service. It's a trusted extension of your home. Whether you're at work, traveling, or simply need a helping hand, Lisa and her team step in as family.
"We care for your fur babies as we do our own," Lisa explains. "We will serve as your extended family in keeping them safe while you cannot be with them, and clean even when you are home!"
From dog walking and pet sitting to grooming and more, Woofie's of Palm Beach-Jupiter brings professional, compassionate care right to your door, with the kind of heart that only comes from someone who truly means it.
Ready to make your pets part of our family?
If you're in the Jupiter or Palm Beach area and you're looking for a team that treats your pets like their own, we'd love to connect. Reach out to Woofie's of Palm Beach-Jupiter today and let us show you what showing up truly looks like.
Serving Jupiter, Palm Beach & surrounding communities. Woofie's of Palm Beach-Jupiter, because your pets deserve the best, always.